Westwood Millworks

Project Overview

Westwood Millworks produces thermally modified wood products for residential and commercial applications, including decking, siding, planking and architectural finishes.

The company needed a visually engaging e-commerce website that could showcase the quality and versatility of its products while supporting the more considered purchasing journey involved in architectural materials.

We built the website on Shopify, combining product education, inspirational project content and practical conversion tools within one cohesive digital experience.

Our Strategy

Our strategy focused on helping homeowners, architects, designers and contractors move naturally from product discovery to project planning.

We organized the product collection into clear categories and created detailed pages that explain available applications, finishes and the benefits of thermally modified wood. Project galleries provide visual inspiration and help customers imagine the materials within real residential and commercial spaces.

An integrated sample-ordering experience allows customers to explore materials before committing to a larger project. Custom quote forms collect important project details, helping the Westwood team respond with more relevant information and recommendations.

We also incorporated a dealer locator to connect customers with regional suppliers, creating a clearer purchasing pathway for visitors across different locations.

The Results

The result is a polished Shopify website that functions as both an e-commerce platform and a comprehensive product resource.

Customers can discover products, understand their benefits, order samples, explore completed installations, locate a dealer and request a project quote through one connected experience.

The flexible Shopify foundation also gives Westwood Millworks the ability to expand its product collections, galleries and educational resources as the company continues to grow.